

It may not be data visualization exactly, but it is visual, and it is cool. It’s footage of the Apollo 11 launch at 500 frames per second — twenty times the normal video frame rate. Pretty glorious.
Apollo 11 Saturn V Launch (HD) Camera E-8 from Mark Gray on Vimeo.
Occasionally I remember just how crazy it is that we sent humans to the moon. In 1969. With hard-wired, analog technology. Makes telling interactive stories on the iPad seem like a lark.
Last week, Ben Fry, whom I've talked about here before, agreed to answer a few questions by e-mail for what’s become something of a Q&A series here at Canary in the Data Mine. He shared his thoughts about history of visualization, balancing creativity, and Apple’s software development policies.
What was your background before your Ph.D. work at MIT?
I studied graphic design and computer science, but separately. I was interested in both since I was young, then during undergrad, majored in design at Carnegie Mellon, and minored in computer science.
How has the field of data visualization changed since you began?
When I started lecturing about it about 10 years ago, I had to explain a lot more that, one, too much data was a problem, and two, visualization was a possible solution. Five years ago, people no longer needed to be convinced that data was a problem, but weren’t very familiar with visualization. In the last year or two it’s shifted to people asking for data visualization directly. It’s a bit surreal.
What do you see in store for the field going forward?
I’m not a good person to answer this — I wouldn’t have predicted that things would be where they are today. For instance, having done work for years with trying to get data myself, or scraping it from sites, or having to do a lot of digging and asking, it’s such an incredible change to have “open data” be something that people are advocating and pushing for, even with the government in the form of data.gov.
What’s your current favorite example of inspiring data visualization?
I usually find work outside data visualization most inspiring. Golan Levin turned me on to the work of Tim Hawkinson, for example, who is an artist who does a lot of work about putting form around different kinds of “data.” I’m most inspired by work that helps us see things differently, or helps engage our curiosity. Or things that are clever and beautiful.
Who else is involved with your consulting venture? What sort of team do you have?
I incorporated at the beginning of the year, and have been working to build out a firm that will help me address larger projects/ideas/problems than I can work on alone. It’s started with mostly freelancers and will soon evolve into a couple staff plus freelancers.
For whom do you consult, and about what?
This varies quite a bit. I’ve been doing work for GE around their Ecomagination and Healthymagination initiatives, which I can talk about since the projects are public, but I can’t talk about the others. The GE work has largely been about taking data and turning it into something comprehensible that can reach a wider audience. The other projects are in a similar vein — they just vary across different fields (genetics, finance, pharma), which also keeps things interesting.
Do you have the freedom, in your current position, to explore your own interests freely?
I try to balance client work with personal projects, since this helps keep ideas moving and also provides better examples that I can show to potential clients. I’ve found it really important to maintain that balance (at the cost of just working all the time) for preventing burnout.
What is your most fanciful dream for the iPad?
That Apple gives up on their ridiculous attempts to control who creates for it, and what they can create for it. Their policy of controlling all distribution of applications created for it, and requiring approval on all applications is insulting to developers, especially those who have created software for their products for years. It’s an amazing platform and device, but I have a hard time getting excited about developing for it. If such restrictions were in place when I was first learning to write software — mostly on Apple machines, no less — I wouldn’t today be getting interviewed for a curious stranger’s blog.
Update: Ben Fry has written more about Apple and developing for the iPad on his site since this interview was conducted.
Rethink Scholarship at Langara 2010 Call for Entries from Rory O'Sullivan and Simon Bruyn on Vimeo.
Josh and I have been contemplating doing some real-life data visualization (with legos!) and capturing it on video. Stay tuned.


How did your boutique design studio get started?
And the web certainly broadens the access that any author or press has to a variety of book designers.
The development of print on demand (POD) enabled completely through Web transactions (from submission to ordering the physical book) is having a large impact on print books.
Another view is gearing a site for fans of a book (or an author) and providing a more in-depth experience for those readers. This works well for authors who have a loyal following and want to follow more of the author's life through a blog, again here I'm thinking of novelists. As far as fiction goes (and I love fiction), I'm not really sure how many readers actually want to engage further on a Web site about a book. Literary blogs and resources provide a good mechanism for that function, and I'm not sure it needs to be extended or replicated on the website of a fiction writer. (Remembering, also, that the novelist has long moved onto writing his or her next novel by the time anyone is reading the current one.)
But for non-fiction the book's web site might serve an entirely different purpose. Accepting the assumption that all non-fiction books stem from a significant amount of research then the print book captures the analysis and argument at a specified point in time. The book's web site could then become a forum for furthering the analysis and discussing around the book's topic. Revisions to the book or an entirely new book could result from such online discussions fostered by a book's web site. The print book is merely a layer in the scholarship. My perspective on the web & non-fiction books is influenced by my background in academic libraries and scholarly communications.
The reflow requirement make the transition to digital very difficult for many non-fiction books that utilize images, diagrams, and other layout features. Of course, PDF works well for books that do require fidelity to the printed page.
With the imminent arrival of a new generation of tablet computers, led by the iPad, we're going to see a new emphasis on e-books that are not merely textual. And there's not going to be one clear way that those books will be implemented. Some will attempt to use the EPUB standard, which accommodates reflow very well. Others will simply be PDF (which should be quite viewable on any tablet-sized screen). And others will be custom designed apps for the iPad that will take advantage of the iPad's capabilities in ways that an EPUB or PDF e-book could not handle. Of course, these custom iPad e-book apps will be expensive to develop but for certain titles (particularly non-fiction) then that may offer an author and publishing a way to really distinguish a book/an app from another title on the market.
My real concern is that device fragmentation, which is inevitable, will lead to e-books designed along the lowest common denominator approach. E-book design is really web design, and developing an e-book app for a tablet device is both design and programming. Anyone who has priced web design that properly utilizes CSS, as will be required for e-books, knows that it's not inexpensive. It's going to be very difficult and expensive for a publisher to produce an e-book, and especially an e-book app, that will work and display the same across all possible platforms. The result is likely to be a lowest common denominator design for most e-books.
Of course, most print books already exhibit vast similarities in their design. Many print books are based on layout templates. So this similarity of e-books may, in fact, not be a big concern in the long run for most people. However, there will be a niche of highly designed e-books, just as there is a niche of highly designed print books. And that niche is our customer base at SoroDesign. At the moment, we're looking at both PDF and custom designed e-books apps for the iPad.
Publishers of interactive non-fiction e-books, which by their nature require custom design, will have the challenge of supporting multiple platforms: iPad & any other tablet-based computing devices as well as desktop/laptop/netbook devices. There is much speculation that this will be accomplished through developing content solely via an environment that supports multi-platforms such as HTML5 or WebKit. And that may very well be the dominant method. But I think that there also will be some information products that will solely be available on the iPad (with an alternative packaging for iPhone). This is similar to
how some software is only developed for the Mac and some only for Windows. This will be particularly true for interactive content that makes use of distinct features of the iPad (e.g., the accelerometer). Publishers will have to make strategic choices platforms and functionality for interactive non-fiction content.
What do you think the distribution channels for such books with be?
In addition to traditional publishers expanding to produce more complex e-books, I'm very optimistic that a new category of publishers will emerge that will foster the development of e-books that make heavy use of imagery, multimedia, and the varying capabilities of platforms like the iPad. These new publishers are likely to partner with writers in new ways. For instance, a new publisher developing content specifically for iPad might offer an aspiring author a low or no advance in return for greater royalties to the author. Of course, the difficulty is matching aspiring author to an emerging publisher experimenting with new business models and forms of content delivery.
Union Square Numbers from Katie Peek on Vimeo.
